1、 About handbags
From bag packaging to bag printing to use, it not only provides convenience for shoppers, but also takes the opportunity to promote products or brands again. A well-designed bag will make people love it. Even if the bag is printed with conspicuous trademarks or advertisements, customers will be willing to reuse it. The bag has become one of the most efficient and inexpensive advertising media at present.
2、 Bag making materials
There are three kinds of materials commonly used to make handbags: paper, non-woven fabric and plastic. Among them, the paper types of paper bag can be selected are coated paper, white cardboard, etc. Coated paper is one of the most popular bag making materials, which is characterized by good printability. Due to the high whiteness and glossiness of coated paper, good printability, printing assistant designers can boldly use various pictures and color blocks, and the advertising effect is good.
After coated with light film or dumb film on the surface of coated paper, it not only has moisture-proof and durable functions, but also appears more delicate. The fastness is moderate. If it needs to be matched with heavy packaging, 300g coated paper can be used for printing. The bag made of white cardboard is a kind of top-grade bag, which is characterized by high strength. The strength of white cardboard bag is the highest among all the bags, which is determined by the physical properties of white cardboard. Designers generally use this kind of bag to hold high-grade clothing or goods.
Compared with the white cardboard bag, the white cardboard bag is more exquisite, so it is particularly elegant. The paper bag can be formed after printing by covering film or threading rope. The rope of the bag can be nylon rope, cotton rope or paper rope. If the size of the bag is large, rivets should be reinforced at the rope hole to resist tension.
3、 Bag design knowledge
Handbags play an important role in expanding sales, establishing famous brands, stimulating purchasing desire and enhancing competitiveness. Generally speaking, the design of handbags should be simple and generous, and the front should be mainly based on the company's logo and company name, or combined with the company's business philosophy, which can deepen consumers' impression of enterprise products and obtain good publicity effect.
In addition, as the premise of bag design and printing strategy, the establishment of corporate image plays an important role. Designers should reflect the distinctive characteristics of the enterprise in the form of handbag design to avoid monotony and uniformity.
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