With the continuous development of China's economy, consumers' preference for the new and dislike of the old, as well as the brand-new understanding, are related to the development of packaging design. Innovation is the soul of packaging design, but also the core force of the survival and development of packaging design enterprises. Therefore, Shandong printing packaging in the design of personalized packaging to comply with the following principles
1. Personalized packaging design should first emphasize market research, carefully consider every detail, and reflect a kind of personality, an attitude and even a belief of the brand.
2. Personalized packaging design must strengthen the visual impact of personalized, personalized packaging design should skillfully use color to create visual impact. Color plays a very important role in packaging design, because different colors can cause different visual reactions and psychological activities.
3. Personalized packaging design should also have environmental awareness. The 21st century is the century of "greenism", and the awareness of environmental protection has been deeply rooted in people's hearts. It is the common goal of consumers and designers to create packaging design which is beneficial to environmental protection and human health.
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