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    手提袋印刷的市場前景分析

    來源:http://www.mbtshoesclearanceinc.com/   發布時間:2020-08-28
    手提袋印刷規劃的作用主要表現在其便利、實用、維護、宣揚幾個方面。為了尋求手提袋規劃功用的合理性,規劃師不只需求在規劃上下功夫還要保證后期的印刷工序。由于手提袋作為一種展示企業形象、文明的重要物品,其印刷的好壞直接影響著人們對企業的認知。因此,在進行手提袋印刷時需求掌握一定的辦法,保證手提袋終的精美、大方。

      The function of handbag printing planning is mainly manifested in its convenience, practicality, maintenance and publicity. In order to seek the rationality of the planning function of handbag, planners not only need to work hard in planning, but also ensure the printing process in the later stage. As the handbag is an important item to show the image and civilization of the enterprise, the quality of its printing directly affects people's understanding of the enterprise. Therefore, when printing handbags, we need to master certain methods to ensure the ultimate beauty and generosity of handbags.

      在現代的產品銷售中以及各類宣揚促銷活動中,購物手提袋可謂是必備良品,像一些服裝、禮品、電子產品之類的產品在成交時,都會附贈給客戶一款巨細適當、帶有自己品牌LOGO標志的手提袋,既便利顧客帶著,也能無形中提高產品的層次宣揚自己的品牌,還有一些商家會制作一些帶有宣揚規劃的手提袋進行大量分發,以促動品牌推廣。當然在一定程度內手提袋印刷制作得越精致,其包裝也更加顯得高級,費用也越高,因此購物手提袋定制也是各大商家所重視的日常商務需求之一。

      In modern product sales and various promotional activities, shopping handbags can be said to be a necessary good product, such as some clothing, gifts, electronic products and other products in the transaction, will be accompanied by a large and appropriate, with their own brand LOGO logo handbag, not only convenient for customers to carry, but also invisibly improve the level of products to promote their own brand, there is also one. Some businesses will make handbags with promotional plans and distribute them in large quantities to promote brand promotion. Of course, to a certain extent, the more sophisticated handbag printing and production, the more advanced its packaging, the higher the cost, so shopping handbag customization is also one of the daily business needs that major businesses attach importance to.

      為了更有效地宣揚產品和效勞,簡直一切的商家都會為自己的產品配上精美的手提袋。看車展、到商場購物、買化妝品、去名牌店掃貨、出版社開新書發布會、產品商舉行新品推介會……一路奔波而去的人們在回來的時候,總會手里提著各種各樣的紙袋。這些紙袋,有的碩大,有的嬌小;色彩有的淡雅,有的美麗,有的莊重;圖畫或標新立異以造型制勝,或幽默幽默大玩搞笑;有的側重著重產品的使用作用,有的突出產品特色。這些大巨細小的紙質手提袋,構成了街上一道色彩艷麗的風景。

      In order to publicize products and services more effectively, almost all businesses will match their products with exquisite handbags. Watching auto shows, shopping in shopping malls, buying cosmetics, going to famous stores to sweep goods, publishing houses to open new book conferences, product dealers to hold new product promotion meetings... People who go all the way back always carry all kinds of paper bags in their hands. Some of these paper bags are large and some are petite; some are elegant, some are beautiful and some are solemn; some are painted or innovative to win by shape, or humorous and funny; some focus on the use of products, and some highlight product characteristics. These large and small paper handbags make up a colorful scene in the street.

      現在人們日常所見的紙質手提袋,比如,禮品袋、購物袋、廣告性手提袋,多是用厚重的牛皮紙、牛皮卡紙、膠版紙、輕涂紙、白卡紙、壓紋紙以及銅版紙、無光銅版紙,經過膠印機印刷、模切、粘和成型。由于印刷技術和設備的現代化,印刷圖畫非常精美、細膩、表現形式豐厚。并且依據客戶的需求,可所以覆膜的,增加它的耐性和耐水性;也可所以亞光膜的,在夸耀產品質量的一起又不降低使用者的身份;有的干脆用純牛皮紙制作,如加上獨特的規劃,則可賦予產質量樸典雅的格調,外似低調的奢侈不經意間透露出貴族氣息。

      Nowadays, paper handbags, such as gift bags, shopping bags and advertising handbags, are mostly made of heavy kraft paper, kraft cardboard, offset paper, light coated paper, white cardboard, embossed paper, copperplate paper and Matt copperplate paper, which are printed, die-cut, glued and molded by offset press. Because of the modernization of printing technology and equipment, printing pictures are exquisite, delicate and rich in form. And according to the needs of customers, it can be coated to increase its endurance and water resistance; it can also be Matt film, in boasting of product quality without reducing the identity of users; some simply made of pure kraft paper, such as with a unique professional planning, can give the product quality simple and elegant style, it seems that low-key luxury casually reveals the noble atmosphere.

      據介紹,就手提袋印刷的價格來說,銅卡紙手提袋成本高,其次是白卡紙、灰底白卡紙、白底白卡。如需求覆膜,其生產成本比牛皮紙要高一些。牛皮紙的挺度和耐性較好,外表也比較粗糙,并且帶有底色,一般不適合4色印刷,只做一些單色印刷,也不用在外表覆膜。

      According to reports, as far as the price of handbag printing is concerned, the cost of copper cardboard handbag is the highest, followed by white cardboard, white cardboard with grey background and white cardboard with white background. If film covering is needed, the production cost is higher than kraft paper. Kraft paper has good stiffness and endurance, rough appearance, and with background color, generally not suitable for 4-color printing, only do some monochrome printing, and do not need to cover the surface.

      跟著經濟的快速開展,我國禮品市場現已演化成禮品經濟,禮品的概念也現已發生了天翻地覆的改變,白酒、紅酒、名牌包包、高級化妝品、名人字畫、新出爐的電子產品等都包括其間。作為群眾通俗的外包裝物品——手提袋,更是商家宣揚使用的廉價的東西。

      With the rapid development of economy, China's gift market has evolved into a gift economy, and the concept of gifts has undergone tremendous changes. Liquor, red wine, famous brand bags, high-grade cosmetics, celebrity calligraphy and paintings, new electronic products and so on are all included. Handbags, as popular external packaging items for the masses, are the cheapest things advertised and used by businessmen.

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