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    談一談畫冊設計在現實中的實用價值

    來源:http://www.mbtshoesclearanceinc.com/   發布時間:2021-05-05
    如果用單頁說明書或大型說明書無法容納復雜的廣 告內容時,需要多頁的宣傳冊子形;這種頁數多的小冊子,在編輯方針上,一定要有一貫的內容,在布局或美術觀點上,也要使其能發揮個性。這種多彩多姿的小冊子,能提供讀者知識,除能激起潛在顧客的行動外,亦可用作參考資料,水久保存。
    If the single page manual or large-scale manual can not accommodate complex advertising content, multi page brochure sub form is needed; This kind of pamphlet with a large number of pages must have consistent content in terms of editorial policy, and give full play to its individuality in terms of layout or artistic views. This colorful pamphlet can provide readers with knowledge. Besides inspiring potential customers, it can also be used as reference materials for long-term preservation.
    我們根據客戶在不同時期理念及形象的變化,為眾多的企業、機構提供推廣手冊的策劃和設計、制作服務。我們綜合色彩、圖形、文字及攝影等平面創意手段和出 色的工藝制作技術為客戶創作符合自身推廣需求的宣傳手冊。
    According to the change of customers' concept and image in different periods, we provide planning, design and production services for many enterprises and organizations. We integrate color, graphics, text and photography and other graphic creative means and excellent production technology to create brochures for customers to meet their own promotion needs.
    企業畫冊已經成為企業宣傳和對外展示非常重要的道具之一。企業畫冊一方面涵蓋了企業精神、核心理念等企業靈魂,另一方面也要把企業的實質性內容如生產能力、特色、產品等包容進去。所以企業畫冊策劃制作過程實質上是一個企業理念的提煉和實質的展現的過程,而非簡單的圖片文字的疊加。一本企業畫冊應該是給人以藝術的渲染、實力的展現、精神的呈現,而不是枯燥的文字和呆板的圖片。
    Enterprise album has become one of the most important props for enterprise publicity and external display. On the one hand, the enterprise album covers the soul of the enterprise, such as enterprise spirit and core concept, on the other hand, it also includes the substantive content of the enterprise, such as production capacity, characteristics, products, etc. Therefore, the planning and production process of enterprise album is essentially a process of refining the enterprise concept and showing the essence, rather than a simple superposition of pictures and words. An enterprise album should give people the rendering of art, the display of strength and the presentation of spirit, rather than boring words and rigid pictures.
    隨著市場化的運作和引資的需要,各級省、市、縣、鎮也加強了宣傳,濟南宣傳畫冊就是其中主要的載體之一。但我們發現絕大多數宣傳畫冊缺乏創意,多數只是將文字圖片資料簡單地進行分類排版,整本畫冊沒有渲染力,效果甚微。一本畫冊應該能將當地的特點、人文等完整而有主次地呈現在讀者面前。
    With the market-oriented operation and the need to attract investment, all levels of provinces, cities, counties and towns have also strengthened publicity, and Jinan publicity album is one of the main carriers. However, we find that most of the publicity albums are lack of creativity, most of them are simply classified and typeset, and the whole album has no rendering power and little effect. A picture book should be able to present the local characteristics, humanities, etc. in front of the readers.
    宣傳冊設計是企業宣傳不可缺少的資料。怎樣很好的結合企業特點,清晰表達宣傳冊中的內容,快速傳達宣傳冊中的信息,是要通過良好的設計才能夠達到上述的要求。
    Brochure design is an indispensable material for enterprise publicity. How to combine the characteristics of the enterprise, clearly express the contents of the brochure, quickly convey the information in the brochure, is to achieve the above requirements through good design.
    濟南印刷廠講解的內容  更多的內容  請咨詢公司官網http://www.mbtshoesclearanceinc.com/

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